Conference Chairs
Greg Denholm
IT Europa


Greg Denholm
IT EuropaGreg Is an experienced editor in the IT and telecoms channels managing and publishing executive news interviews, features and market reports across platforms including IT Europa, Comms Dealer, and Fibre Provider. He has moderated and managed content at panels for major industry events both online and in person.
Will Garside
IT Europa


Will Garside
IT EuropaWill specialises in writing and presenting – producing a huge range of content, ranging from thought-leadership articles to white papers. He started his career as a computer engineer before becoming one of the first producers on Sky TV’s primetime technology show “The Computer Channel” – alongside also covering mainstream business and technology news. He then worked as a product reviewer and technical writer for IT Network before going to Computer Weekly to cover security, telecoms and networking. He worked for several large technology brands including Microsoft and EMC as a technical writer and media consultant and was also the editor at International Broadcast Engineer – a role that saw him deliver a huge number of detailed analysis pieces on emerging video experiences. He has also written a number of books including tech guides for Which? and several "Dummies" guides on topics including big data and storage.
Will is also a highly experienced event moderator, managing content and panels at both the IBC and NAB shows for the last 10 years.
Keynote Speakers

Paul Smit
Paul Smit gives interactive and humorous presentations about human behavior and the brain and talks about influence, change, innovation and collaboration. Paul Smit graduated with an essay on ’the evolution of human consciousness’. He wrote 14 books on philosophy, psychology and neuroscience. Paul works together with neuroscientist Ayca Szapora on supporting neuroscience research at Leiden University and Dresden.

Mart de Kruif
Mart de Kruif, born in Apeldoorn on September 1, 1958, graduated cum laude from the Royal Military Academy in 1981. He served in various leadership roles, rising from platoon commander to company commander in the Garderegiment Grenadiers. He completed advanced military training, including at the Führungsakademie in Hamburg, and led a peacekeeping mission in Bosnia in 2001.
De Kruif was promoted to brigadier general in 2007 and became ISAF Commander for South Afghanistan in 2008, expanding troop numbers to 45,000. He was promoted to Lieutenant General in 2011 and served as Commander of the Dutch Land Forces until 2016, during which he fostered strong international military cooperation, particularly with Germany and other NATO allies.
He received numerous honors, including the Commander in the Order of Orange-Nassau, the Canadian Meritorious Service Medal, and the French Legion of Honour. After retiring, he chaired the Invictus Games organizing committee and contributed to research on the Dutch armed forces' role in the Dutch East Indies.
Speakers
James Nganga
Hornetsecurity


James Nganga
HornetsecurityWith more than 15 years experience working with Distributions and Partners, James joined the Hornetsecurity Partner Account Management team in 2022 and is high performer globally recognised. His mission is to help MSPs grow and innovate to acquire clients and deliver best in class services. Most recently he is working with MSPs in the BeNeLux region, as well as the Greater London area.
Felix Mathalairaj
ManageEngine


Felix Mathalairaj
ManageEngineFelix is an accomplished professional with extensive support experience across the UEMS & MSP service spectrum, Escalation leadership, and onsite customer success engagements. Currently serving as Manager at ManageEngine MSP Solutions, leads a high-performing team focused on delivering scalable and efficient managed services. His comprehensive background provides him with a unique vantage point on operational challenges and growth strategies within this domain. In this session, Felix will present key considerations and proven approaches for effectively scaling MSP services to align with evolving client expectations and business objectives.
Tycho Löke
PeopleRock


Tycho Löke
PeopleRockTycho Löke helps MSPs simplify and scale by translating complex technology into smart, actionable strategies. As a Senior Pre-Sales Consultant at PeopleRock and founder of Above the Stack, he drives performance through modern work, AI, and cybersecurity—always focused on mindset, not just tools.
Bart Lageweg
Bizway


Bart Lageweg
BizwayBart Lageweg is Managing Director at Bizway, a Dutch IT services company known for its creative and pragmatic approach to complex environments. With years of experience in cybersecurity, digital transformation and managed services, Bart regularly advises public and private organizations on issues related to NIS2, compliance and operational resilience. He is a frequent speaker at industry events and an advocate for stronger collaboration across the IT channel. Bart is also actively involved in community initiatives and enjoys bridging the gap between technology and people.