2025 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Benelux region, 2025 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Benelux 2025 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

Be stimulated, energised and inspired.

2025 Agenda

Tuesday 1st July 2025 starting at 09:00 Local Time
09:00 Registration and Welcome Refreshments
10:10 Welcome, Opening Remarks and Housekeeping

Are you really as rationale as you think?

Presented by Paul Smit

In his keynote, Paul Smit combines humor with insights from neuroscience to challenge our everyday assumptions. Most people believe they make objective and rational choices—but is that really true? Ironically, even the belief that you are more objective than others is just another trick of the brain. With plenty of humor, Paul will turn your worldview upside down.

10:15 KEYNOTE
Are you really as rationale as you think?
Presented by Paul Smit
In his keynote, Paul Smit combines humor with insights from neuroscience to challenge our everyday assumptions. Most people believe they make objective and rational choices—but is that really true? Ironically, even the belief that you are more objective than others is just another trick of the brain. With plenty of humor, Paul will turn your worldview upside down.

Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress

Presented by Jack Duff - Huntress

As cyber attacks grow more targeted and relentless, MSPs remain on the front lines defending small and medium businesses. In this fast-paced session, we’ll unpack key findings from the Huntress 2025 Cyber Threat Report; spotlighting the latest attack trends, real-world incident data, and the tactics adversaries are using to bypass traditional defenses. You'll walk away with actionable insights to strengthen your clients' security posture and stay one step ahead of today’s evolving threats.

10:45 Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress
Presented by Jack Duff - Huntress

Securing Success: Ensuring End-to-End Protection for Your Business Data

Presented by Bram Schoordijk - ConnectWise

This session outlines a proactive strategy for building customer trust, complying with regulations, and reducing risks related to data security incidents, all in the Microsoft 365 environment. End-to-end protection involves prevention, monitoring, and recovery phases. By proactively optimizing M365 security settings, businesses can strengthen defences and safeguard important information. Through proactive monitoring and rapid response, you and your customer can maintain real-time M365 security and protect against evolving risks. The presentation also highlights the importance of robust recovery strategies for swift data retrieval in case of corruption, loss, or disasters.

10:55 Securing Success: Ensuring End-to-End Protection for Your Business Data
Presented by Bram Schoordijk - ConnectWise

Smarter AI For All

Presented by William Burns - Lenovo

The abstract for this presentation is not yet available.

11:05 Smarter AI For All
Presented by William Burns - Lenovo

Here and now! Regional trends, challenges and opportunities

Panel includes Bizway, ConnectWise, and Huntress

For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.

11:15 PANEL SESSION
Here and now! Regional trends, challenges and opportunities
For our opening panel session, our panellists will examine the current state of the managed services market across the region. With questions from the audience, the lively debate examines challenges, opportunities and the strategies impacting MSP's. With a focus on key areas including sales, marketing, and service delivery, this session aims to understand best practice for driving revenue, growth, and differentiation within a highly competitive landscape.
Bizway, ConnectWise, and Huntress
11:35 Morning Break - Refreshments and Networking Time
12:15 WELCOME BACK - Announcing the 3rd Prize Draw Winner for Bose Soundlink Bluetooth Speaker

Scaling MSP Services for What’s Next

Presented by Felix Mathalairaj - ManageEngine

MSPs are central to driving scalable, resilient IT for modern businesses. This session explores key market shifts, evolving service models, and how MSPs can lead with smarter delivery and stronger security. We’ll wrap up with a quick look at how ManageEngine’s MSP solutions support this transformation.

12:20 Scaling MSP Services for What’s Next
Presented by Felix Mathalairaj - ManageEngine

Build a Safe Digital Future

Presented by James Nganga - Hornetsecurity

Explore evolving threats and AI, compliance challenges with NIS2 and DORA, and the importance of data backup. Learn how human factors and automation, like 365 Multi-Tenant Manager, enhance cybersecurity and business growth. Discover solutions for a resilient and secure digital landscape.

12:30 Build a Safe Digital Future
Presented by James Nganga - Hornetsecurity

Building a better MSP

Panel includes ManageEngine, Hornetsecurity, and PeopleRock

In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.

12:40 PANEL SESSION
Building a better MSP
In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.
ManageEngine, Hornetsecurity, and PeopleRock
13:00 Lunch Break and Networking Time
14:20 WELCOME BACK - Announcing the 2nd Prize Draw Winner for Apple AirPods

How leadership can turn dark clouds into a bright future

Presented by Mart de Kruif

Mart de Kruif brings hard-won leadership insights from the front lines of international conflict. His experience commanding NATO forces in Afghanistan has shaped a clear-eyed view of strategy, crisis management, and decision-making under extreme pressure. For MSPs dealing with constant disruption—from cyber threats to supply chain instability—his perspective on resilience and leadership in chaos couldn’t be more relevant.

14:25 KEYNOTE
How leadership can turn dark clouds into a bright future
Presented by Mart de Kruif
Mart de Kruif brings hard-won leadership insights from the front lines of international conflict. His experience commanding NATO forces in Afghanistan has shaped a clear-eyed view of strategy, crisis management, and decision-making under extreme pressure. For MSPs dealing with constant disruption—from cyber threats to supply chain instability—his perspective on resilience and leadership in chaos couldn’t be more relevant.
14:55 Closing Remarks. Announcing the 1st Prize Draw Winner for Apple iPad
15:00 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 18 Jun 2025 at 10:23am.

Meet our 2025 Event Sponsors

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