Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Benelux region, 2024 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Benelux 2024 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

Be stimulated, energised and inspired.

2024 Agenda

Tuesday 2nd July 2024 starting at 08:30 Local Time
08:30 Registration and welcome refreshments
09:15 Welcome Speech & Headline Sponsor Message

Wiebe Wakker

Presented by Wiebe Wakker - Plug Me In

Wiebe Wakker is a Dutch world traveller who holds the current record for completing the longest ever electric car trip covering about 95,000 kilometres over 1119 days while crossing 33 countries without even visiting a gas station. His inspiring keynote shares a story of innovation, sustainability, adventure, and humour.

09:30 KEYNOTE
Wiebe Wakker
Presented by Wiebe Wakker - Plug Me In
Wiebe Wakker is a Dutch world traveller who holds the current record for completing the longest ever electric car trip covering about 95,000 kilometres over 1119 days while crossing 33 countries without even visiting a gas station. His inspiring keynote shares a story of innovation, sustainability, adventure, and humour.

MSPs - Get Your Life Back

Presented by Jozef Kacala - GFI Software

GFI software will discuss its fastest-growing product, GFI AppManager AI, and the game-changing benefits of enabling MSPs to manage multiple products and customers from a single dashboard. GFI Software is also announcing GFI AppManager AI’s RADAR™ feature, offering proactive monitoring of vulnerabilities and threats across users, networks, and applications, helping IT teams to avert potential security breaches.

10:00 MSPs - Get Your Life Back
Presented by Jozef Kacala - GFI Software

The Value Proposition: Why Pricing Strategically is Essential for Your Business Success

Presented by Matt Scully - Kaseya

In a landscape increasingly besieged by cyber threats, businesses of all sizes require MSP partnerships. However, the challenge lies in the diverse expertise and skill sets of MSPs, leading to varied pricing models. Join this presentation to gain insights on showcasing your value, empowering you with the confidence and support necessary to elevate your pricing.

10:15 The Value Proposition: Why Pricing Strategically is Essential for Your Business Success
Presented by Matt Scully - Kaseya

Automate to Accelerate, Building the foundations for an AI enabled future

Presented by Raymond Parkinson - Connectwise

In order to achieve success as an MSP, it is widely recognised that implementing Artificial Intelligence (AI) is crucial. However, the secret to effectively harnessing the power of AI lies in prioritising process optimisation before automation. This topic delves into the significance of focusing on refining and perfecting existing processes prior to integrating AI technologies. By understanding why this approach is key to success, MSPs can pave the way for seamless AI implementation, making the entire process significantly easier and more impactful.

10:30 Automate to Accelerate, Building the foundations for an AI enabled future
Presented by Raymond Parkinson - Connectwise

How To Create Successful Malware and Defend with Zero Trust

Presented by Cristiano Guerrieri - ThreatLocker

In a world where anyone can create successful malware or have AI generate it for them, it's important to know how malware can be successful so you can better defend. Starting from a default-deny posture, learn how adopting Zero Trust principles can keep your data safe and operations running regardless of hacking attempts by man or machine.

10:45 How To Create Successful Malware and Defend with Zero Trust
Presented by Cristiano Guerrieri - ThreatLocker

The State of the MSP Market

Panel includes ThreatLocker, GFI Software, Kaseya, and Connectwise

In our opening debate, our panel will discuss the biggest trends and issues impacting the managed service community across the region. From the challenges of implementing and selling AI powered solution, to everything-as-a-service within a tougher regulatory landscape. With questions from the audience, this panel offers an engaging and interactive forum for active discussion with subject matter experts and MSPs.

11:00 PANEL SESSION
The State of the MSP Market
In our opening debate, our panel will discuss the biggest trends and issues impacting the managed service community across the region. From the challenges of implementing and selling AI powered solution, to everything-as-a-service within a tougher regulatory landscape. With questions from the audience, this panel offers an engaging and interactive forum for active discussion with subject matter experts and MSPs.
ThreatLocker, GFI Software, Kaseya, and Connectwise
11:20 Morning Break and Networking

Innovative technologies: An MSPs defence against cybercrime

Presented by Matt Scotney-Jones - BlackFog

Ransomware is one of the biggest threats for all types of organizations globally, with 2023 recording record breaking numbers of attacks each month. As organizations increasingly rely on technology, MSPs and MSSPs have become high value targets for cybercriminals, as successfully compromising an MSP means gaining easy access to that vendor’s entire portfolio. With MSP/MSSPs often acting as the line of defence between these attackers and their clients, it is crucial to invest in the latest technology to maintain and secure internal IT infrastructures as well as those of their clients. Traditional defenses are failing to protect the most valuable asset – data! With exfiltration occurring in 92% of attacks and extortion at an all time high, new innovative solutions such as anti data exfiltration (ADX) are becoming an integral part of any effective cybersecurity strategy. Join this session to find out more about the importance of integrating new technologies to prevent data exfiltration and extortion.

11:45 Innovative technologies: An MSPs defence against cybercrime
Presented by Matt Scotney-Jones - BlackFog

Better security starts with yourself

Presented by Theo Wind - Pax8

Discover how "Better security starts with yourself". Theo Wind, Solutions Consultant, shares insights on the crucial role of MSPs in protecting sensitive data from cyber threats. Learn why it is essential for MSPs to ensure their own security and discover how they can contribute to a more secure digital future. Join us in the fight against cybercrime and learn how better security really starts with yourself.

12:00 Better security starts with yourself
Presented by Theo Wind - Pax8

Building a Better MSP

Panel includes Pax8, MSP Mentor, BlackFog, and MSP Guest

In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.

12:15 PANEL SESSION
Building a Better MSP
In our second debate, our panel will discuss what it takes to build an efficient and profitable MSP operation. From staff recruitment, through service creation, marketing and sales, this session examines the key elements that drive success. With questions from the audience, this panel offers insights into emerging best practice from a team of industry experts.
Pax8, MSP Mentor, BlackFog, and MSP Guest
12:35 Lunch Break and Networking
13:40 Welcome Back - Announcing the 3rd Prize Draw Winner for 4-course Lunch/Dinner at the revolving Moon Restaurant at the A'DAM tower

The MSP Golden Age

Presented by Johan Bakker - MSP Mentor

In his keynote, Johan Bakker, Founder & Lead Mentor at MSP Mentor, explores the latest trends impacting the MSP community and shares insights gained from his extensive work with MSPs across the region. The session will cover emerging technology areas such as automation and AI, as well as the evolution of service delivery strategies that are enabling innovative providers to grow significantly faster than the overall market. With a lively Q&A portion, this keynote offers valuable lessons for any MSP.

13:45 KEYNOTE
The MSP Golden Age
Presented by Johan Bakker - MSP Mentor
In his keynote, Johan Bakker, Founder & Lead Mentor at MSP Mentor, explores the latest trends impacting the MSP community and shares insights gained from his extensive work with MSPs across the region. The session will cover emerging technology areas such as automation and AI, as well as the evolution of service delivery strategies that are enabling innovative providers to grow significantly faster than the overall market. With a lively Q&A portion, this keynote offers valuable lessons for any MSP.

Why the data-driven MSP starts with billing

Presented by Merijn Schipper - CloudBilling

To be successful as a modern MSP, a data-driven strategy is essential. How do you set up your architecture to manage the complexity of data flows? And how can billing be the catalyst to become a data-driven organization?

14:05 Why the data-driven MSP starts with billing
Presented by Merijn Schipper - CloudBilling

Case Study: MSP unburdens hospitals with Paessler PRTG

Presented by Wilco Ravestein - Paessler AG

One of the greatest challenges hospitals face today: hiring IT staff. Using a Managed Services Provider gives the customer two advantages: 1. they can focus on what they do best, and 2. assurance any possible failure is identified in time and taken care of without intervention from themselves. Let's use these 10 minutes to see how MSP Infield ICT unburdens hospitals by managing multiple infrastructures centrally, with ease.

14:15 Case Study: MSP unburdens hospitals with Paessler PRTG
Presented by Wilco Ravestein - Paessler AG

Empowering MSP Excellence: Explore an Integrated MSP Platform for Future-Ready Services

Presented by Nisha Balajee - ManageEngine

Discover how to navigate the complex puzzle of MSP challenges with an integrated platform. Learn how embracing advanced RMM & PSA features and automation can streamline operations, reduce costs, and elevate your service offerings to meet future demands. Join us to unlock the potential of seamless, future-ready MSP solutions.

14:25 Empowering MSP Excellence: Explore an Integrated MSP Platform for Future-Ready Services
Presented by Nisha Balajee - ManageEngine

Leadership and Cybersecurity for MSPs

Presented by Michael E Crean - SonicWall

As we watch the threat landscape change daily – it is easy to get lost in which way is up. Who can keep up with the alphabet soup of acronyms; EPP, EDR, MDR, NGAV, Zero Trust, SIEM, or XDR, (and the list goes on)? Adding to this confusion are the thousands of security offerings that are all claiming to be “the one”. Accepting that People, Process, and Technology acting as one suit of armor is how we find true success and learning from our past should certainly be the quickest path to success during these difficult times. We will discuss some of the key elements in finding success on this battlefield of the threat landscape and focus on lessons learned around; Patch Management, RBAC, MFA, and more. Discussing some of these foundational pieces is where we start and then focusing on tools and services that will combat the latest attacks while supporting your People, assisting in your Process, and strengthening your Technology is where we will end up.

14:35 Leadership and Cybersecurity for MSPs
Presented by Michael E Crean - SonicWall

Monitoring, Management and Security

Panel includes CloudBilling, SonicWall, ManageEngine, and Paessler AG

For this debate, our panellists will discuss the challenges faced by MSP when it comes to managing, and monetising network and cloud services. With questions from the audience, this session will also touch on the underlying security requirements as well as guidance around integrating new value-added services into broader managed IT portfolios.

14:45 PANEL SESSION
Monitoring, Management and Security
For this debate, our panellists will discuss the challenges faced by MSP when it comes to managing, and monetising network and cloud services. With questions from the audience, this session will also touch on the underlying security requirements as well as guidance around integrating new value-added services into broader managed IT portfolios.
CloudBilling, SonicWall, ManageEngine, and Paessler AG
15:05 Afternoon Break and Networking

The MSP Automation Checklist: 5 service operations essentials

Presented by David Bond - Panoramic Data

The world's best MSPs improve productivity, customer satisfaction and profits by embedding automation into service operations. Join us to learn the difference that automation brings to the world's leading MSPs. David Bond presents a checklist based on 25 years' experience in the field.

15:30 The MSP Automation Checklist: 5 service operations essentials
Presented by David Bond - Panoramic Data

Automate Compliance. Simplify Security

Presented by Ian Ryan - Vanta

This session will explore how Vanta, the leading Trust Management Platform, empowers service partners to unlock new revenue streams with a comprehensive suite of security and compliance-related services. Learn how Vanta's unmatched automation, customization, open API, and AI-powered functionality streamline operations, enhance client retention, and accelerate revenue growth. This session will cover Vanta's background, the importance of compliance, Vanta's unique approach, and how it's tailored to support service providers.

15:40 Automate Compliance. Simplify Security
Presented by Ian Ryan - Vanta

Improve Customer Business Outcomes with Complete and Scalable Services Offering

Presented by Henrik Davidsson - Check Point

In today's world where managed security providers face complexity of the threat landscape, compliance and regulatory requirements, while managing skill shortage, alert fatigues, vendor fragmentation and cost control, the answer is working with a partner that enables platform consolidation and unique support in the service creation process to mitigate these increasing internal and external challenges. In this session, you will discover how Check Point, a leading AI-powered, cloud-delivered cyber security platform provider, continues to drive market evolution & innovation by empowering MSPs to reduce time to market and create scalable and complete cybersecurity services with clear business outcomes.

15:50 Improve Customer Business Outcomes with Complete and Scalable Services Offering
Presented by Henrik Davidsson - Check Point

Billing: Where Customer Experience Meets Profitability

Presented by Taija Engman - Good Sign

Taija is highlighting the relationship between pricing and billing capabilities, profitability, and customer satisfaction. There are three specific themes that each managed service provider should be familiar with: • Developing Robust Pricing Strategies: For sustainable business growth, it is essential to develop robust pricing strategies and have the capabilities to implement them effectively. These models can help ensure your pricing remains competitive and adaptable to market changes. • Improving Operational Efficiency through Automation: Enhancing operational efficiency through automation can prevent errors and data inconsistencies in the billing process. Reducing reliance on manual tasks not only streamlines operations but also minimizes the risk of costly mistakes. • Enhancing Customer Experience with Accurate Billing Information: Timely, accurate, and easy-to-validate invoices improve customer satisfaction. This, in turn, enhances customer retention and loyalty, which are crucial for long-term business success.

16:00 Billing: Where Customer Experience Meets Profitability
Presented by Taija Engman - Good Sign

Presentation by SIOS

Presented by Name to be advised - SIOS Technology Corp

The abstract for this presentation is not yet available.

16:10 Presentation by SIOS
Presented by Name to be advised - SIOS Technology Corp

Automate for Success!

Panel includes Panoramic Data, Check Point, Vanta, SIOS Technology Corp, and Good Sign

For this debate, our panellists will discuss the potential of automation and its impact across multiple managed service delivery tasks. From compliance, through cybersecurity to simplifying billing, this panel delves into the practical value of an increasingly AI powered workflow.

16:20 PANEL SESSION
Automate for Success!
For this debate, our panellists will discuss the potential of automation and its impact across multiple managed service delivery tasks. From compliance, through cybersecurity to simplifying billing, this panel delves into the practical value of an increasingly AI powered workflow.
Panoramic Data, Check Point, Vanta, SIOS Technology Corp, and Good Sign
16:40 PANEL SESSION
MSP Panel - "The Big Debate"
This panel welcomes a quartet of MSPs from the region to discuss the market, challenges, and opportunities with welcomed input from delegates in the audience. In what promises to be a lively debate, we ask: What practical help can vendors offer to aid channel partners? Is AI more hype than reality? What were the highlights from the summit? And what do you want to see from us next year? The session will touch on a broad range of discussion points and is followed by our networking drinks reception.
17:00 Closing Remarks - Announcing The 2nd Prize Draw Winner for Apple AirPods Pro
17:05 Networking drinks - Announcing the 1st Prize Draw Winner for Apple iPad
17:55 End of Summit
Presentation times and order are subject to change. This agenda was last updated on 22 Jun 2024 at 3:48pm.

Meet our 2024 Event Sponsors