2026 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Benelux region, 2026 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Benelux 2026 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

Be stimulated, energised and inspired.

2026 Agenda

Tuesday 30th June 2026 starting at 09:00 Local Time
09:00 Event Registration, Networking & Welcome Refreshments
10:00 Conference Welcome

Leading through the ice: lessons from a day on the edge

Presented by Henk-Jan Geel

In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

10:05 KEYNOTE
Leading through the ice: lessons from a day on the edge
Presented by Henk-Jan Geel
In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

Security at Scale: Why Growth Exposes the Gaps in MSP Delivery

Presented by Jack Duff - Huntress

As client expectations rise and cyber threats become harder to manage, many MSPs are finding that growth exposes weaknesses in how security is actually delivered. Drawing on Huntress’ experience helping MSPs strengthen protection with expert-led managed security and 24/7 SOC support, this session explores why security services become harder to scale as environments, alerts, and compliance demands increase. Attendees will gain a practical perspective on reducing operational drag, improving resilience, and building a security delivery model that scales with the business, not the chaos.

10:35 Security at Scale: Why Growth Exposes the Gaps in MSP Delivery
Presented by Jack Duff - Huntress

Vulnerabilities and Patching: Achieving Security and Stability in the Age of AI

Presented by Joey Pezaro - NinjaOne

Advanced AI models such as Claude Mythos are fundamentally changing the rules of vulnerability and patch management. The remediation window organizations rely on is collapsing and it will shrink further as AI accelerates both vulnerability discovery and exploit development. Meanwhile, cybersecurity and IT operations teams are already stretched thin, making the need for smarter, more autonomous approaches more urgent than ever. Continuous, real-time assessment and remediation without endpoint disruption is becoming the new baseline. Closing the gap between IT Operations and Security by replacing siloed handoffs with a unified, autonomous approach is what turns faster patching into real risk reduction, without compromising system stability.

10:50 Vulnerabilities and Patching: Achieving Security and Stability in the Age of AI
Presented by Joey Pezaro - NinjaOne

AI-Powered MSP Operations: Turning RMM, PSA & SIEM Into a Unified Security Advantage

Presented by Nisha Balajee - ManageEngine

As client environments grow more complex and cyber threats more targeted, the gap between reactive and proactive service delivery is becoming a commercial dividing line for MSPs. This session takes a grounded look at how AI is reshaping RMM, PSA, and SIEM in managed security operations today — where it is delivering real operational value, how integrated platforms reduce the burden on lean teams, and what this means for service quality and client retention. Drawing on ManageEngine's experience with MSP and MSSP partners across the Benelux, this session offers practical perspective for service providers building a more scalable and competitive security practice.

11:00 AI-Powered MSP Operations: Turning RMM, PSA & SIEM Into a Unified Security Advantage
Presented by Nisha Balajee - ManageEngine

AI in Business: Unlocking Innovation While Managing Cybersecurity Risks

Presented by Monica Naida - Hornetsecurity

Artificial intelligence is transforming the way businesses operate, driving efficiency, automation, and smarter decision-making. However, alongside these opportunities come significant cybersecurity, compliance, and data protection challenges. This presentation explores the growing impact of AI in business, the risks associated with AI adoption — including phishing, data leaks, and governance gaps — and how organizations can strengthen security through better policies, awareness, and Microsoft 365 protection strategies.

11:10 AI in Business: Unlocking Innovation While Managing Cybersecurity Risks
Presented by Monica Naida - Hornetsecurity
11:20 Networking Coffee Break
11:40 Conference Welcome Back

The Benelux MSP Market – Navigating Regional Growth Opportunities

Panel includes Huntress, TrendAI, NinjaOne, Hornetsecurity, and ManageEngine

The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.

Jack Duff

Senior Sales Enginner

Huntress

Jacky Polak

Channel Director

TrendAI

Joey Pezaro

Senior Account Executive

NinjaOne

Monica Naida

Partner Account Manager

Hornetsecurity

Nisha Balajee

Solutions Marketing Manager

ManageEngine

11:45 PANEL SESSION
The Benelux MSP Market – Navigating Regional Growth Opportunities
The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.
Huntress, TrendAI, NinjaOne, Hornetsecurity, and ManageEngine

Monitor 100 Clients, Not 100 Dashboards

Presented by Jonas Dieterle - Checkmk GmbH

Every new client means another environment to learn, another dashboard to check, another set of thresholds to tune. At scale, your engineers spend more time configuring monitoring than responding to what it finds. This session covers how MSPs can build a monitoring practice that flexes across on-prem, cloud, hybrid, and network environments without forcing every client into the same box. We'll walk through auto-discovery, rule-based configuration, and hierarchical structuring that shrink client onboarding from days to hours – and how to design alerting, tenancy, and client-facing visibility so the whole thing stays maintainable at 50 or 100 accounts. Walk away with a practical framework for monitoring that scales with your business without proportionally scaling your headcount.

12:25 Monitor 100 Clients, Not 100 Dashboards
Presented by Jonas Dieterle - Checkmk GmbH

From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity

Presented by Harm van Koppen - Opentext

What determines success or failure in a rally cockpit comes down to timing, precision, and managing risk at high speed. These same principles apply directly to cybersecurity for Managed Service Providers. This session explores how MSPs can stay in control in an unpredictable threat landscape. It focuses on improving visibility, making better decisions under pressure, and using the right tools to effectively protect customers. Through practical insights and clear parallels from motorsport, this session offers a fresh perspective on security—helping MSPs move faster, assess risks more accurately, and stay in control at all times.

12:35 From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity
Presented by Harm van Koppen - Opentext

Europe's €100B Sovereignty Opportunity: How to Turn this Inflection Moment Into Your Growth Engine

Presented by Satnam Johal - Platform9

Broadcom's acquisition didn't just disrupt pricing. It exposed what every EMEA Service Provider already knew. With the March 2027 deadline looming, SPs who treat this as a migration project will solve a problem. Those who treat it as a platform decision to build genuine data sovereignty and AI readiness will build a business. This session explores how to make that shift without disrupting your engineers, your customers, or your margins. It examines the architectural principles that prevent the next platform from becoming the next VMware, and the SP playbook for new revenue lines. Same operations, same workflows, same skills, while opening the door to sovereignty and private AI on day 180. Familiar today. Future-ready tomorrow. Your Cloud. Your Rules.

12:45 Europe's €100B Sovereignty Opportunity: How to Turn this Inflection Moment Into Your Growth Engine
Presented by Satnam Johal - Platform9

Scaling Smarter with the Right Partner: How to Deliver Value through Partnerships

Presented by Phil Godfrey - Park Place Technologies

As customer demands continue to grow, Managed Service Providers (MSPs) must expand their capabilities while controlling costs and maintaining service excellence. This session explores how strategic partnerships enable MSPs to deliver greater customer value by extending service offerings such as 24x7 NOC support, Infrastructure Managed Services including UNIX/Linux expertise, and complementary professional services. By leveraging specialist partners, MSPs can address service gaps, support global customer requirements, reduce infrastructure support costs through Third-Party Maintenance (TPM), and overcome refresh delays with access to critical components and upgrades. Attendees will gain insights into how the right partnership strategy drives differentiation, strengthens customer relationships, and enables scalable, profitable growth.

12:55 Scaling Smarter with the Right Partner: How to Deliver Value through Partnerships
Presented by Phil Godfrey - Park Place Technologies

From Endpoint to Ecosystem: Why MSPs Are Leaving Their Biggest Revenue Stream on the Table

Presented by Jacky Polak - TrendAI

Security used to be a product. Today, it's a practice and for MSPs willing to look beyond the endpoint, it's the single largest untapped revenue opportunity in the portfolio. In this session, we'll examine how the threat landscape has fundamentally shifted the security conversation from tools to outcomes, and what that means for how MSPs design, price, and deliver services. We'll explore how forward-thinking MSPs are building layered, adjacent security services that command significantly higher margins than traditional managed security offerings and what the structural barriers are that hold most providers back. Whether you're just beginning your security practice or looking to scale it, this session offers a practical lens on how to position your business for the next phase of growth in the managed services market.

13:05 From Endpoint to Ecosystem: Why MSPs Are Leaving Their Biggest Revenue Stream on the Table
Presented by Jacky Polak - TrendAI

Operational Strategy – Building a Stronger MSP Organisation

Panel includes Opentext, Checkmk GmbH, Park Place Technologies, and Platform9

Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.

Harm van Koppen

Opentext

Jonas Dieterle

Senior Product Marketing Manager

Checkmk GmbH

Phil Godfrey

Director, Solution Sales Engineering

Park Place Technologies

Satnam Johal

Senior Solutions Architect

Platform9

13:15 PANEL SESSION
Operational Strategy – Building a Stronger MSP Organisation
Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.
Opentext, Checkmk GmbH, Park Place Technologies, and Platform9
13:50 Networking Lunch
14:50 Conference Welcome Back
14:55 Prize Giving

Flip the script!

Presented by Karl Meesters

His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?

15:00 KEYNOTE
Flip the script!
Presented by Karl Meesters
His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?
15:30 Conference Closing Remarks
15:35 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 08 Jun 2026 at 5:46pm.

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