Leading through the ice: lessons from a day on the edge

Presented by Henk-Jan Geel

In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress*

Presented by Name to be advised - Huntress

As cyber attacks grow more targeted and relentless, MSPs remain on the front line defending small and medium businesses. This session explores key findings from the Huntress 2025 Cyber Threat Report, highlighting emerging attack trends, real-world incident data, and tactics adversaries are using to bypass traditional security defences. Attendees gain practical insights to strengthen client security posture and stay ahead of evolving threats.

The Benelux MSP Market – Navigating Regional Growth Opportunities

The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.

Operational Strategy – Building a Stronger MSP Organisation

Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.

Flip the script!

Presented by Karl Meesters

His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?

Your MSP Automation Playbook: 10 Minutes to Internal Efficiency and Sellable Services*

Presented by Name to be advised - NinjaOne

This session introduces an automation playbook designed specifically for MSPs. It demonstrates how endpoint management automation can improve internal operational efficiency while also creating new revenue opportunities by packaging automation capabilities as client-facing services. The presentation highlights practical use cases where MSPs can streamline processes, reduce manual work, and deliver measurable value to customers using automation.

Title to be advised

Presented by Name to be advised - Manage Engine

The abstract for this presentation is not yet available.

Turning security demand into profit: automating protection for MSP success*

Presented by Name to be advised - Hornetsecurity

Security demand is growing faster than MSP margins, as customers expect reliable protection across email, cloud and hybrid environments without absorbing the operational complexity. The session explores how MSPs can turn that pressure into advantage by using automation and layered threat intelligence to simplify security operations and reduce manual effort. Rather than managing tools in isolation, it focuses on embedding protection into repeatable processes that scale. Attendees will walk away with practical frameworks for building efficient security delivery models that strengthen service consistency, create differentiation in competitive markets and unlock new revenue opportunities - all without increasing headcount.

From alert overload to clear visibility: smarter monitoring for MSPs*

Presented by Jonas Dieterle - Checkmk GmbH

Customer environments now span hybrid cloud, on-prem and edge infrastructure. As those environments expand, so do the number of devices, the volume of data and the volume of alerts. Often there are simply too many to manage effectively. This session looks at how unified monitoring and smarter alerting can cut through the noise. It focuses on reducing unnecessary alerts, improving response times and giving MSP teams clearer visibility over growing estates. Instead of adding more tools or more complexity, the discussion explores practical ways to consolidate monitoring, simplify workflows and strengthen operational control so service delivery becomes more reliable and easier to scale.

Information overload to intelligent insight: helping MSPs turn data complexity into advantage*

Presented by Name to be advised - Opentext

MSPs are dealing with ever-growing volumes of data. At the same time, compliance demands are getting tighter and security risks continue to increase. Customers expect better visibility, stronger governance and smarter use of their information, without added operational burden. This session explores how MSPs can unify content management, security and governance into scalable, automated services that reduce risk and unlock insight. We’ll look at practical ways to build AI-ready data foundations, embed compliance into everyday processes and package information management as a differentiated managed service. Attendees will leave with clear frameworks to turn data complexity into recurring value and stronger client relationships.