2026 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Benelux region, 2026 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Benelux 2026 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

Be stimulated, energised and inspired.

2026 Agenda

Tuesday 30th June 2026 starting at 09:00 Local Time
09:00 Event Registration, Networking & Welcome Refreshments
10:00 Conference Welcome

Leading through the ice: lessons from a day on the edge

Presented by Henk-Jan Geel

In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

10:05 KEYNOTE
Leading through the ice: lessons from a day on the edge
Presented by Henk-Jan Geel
In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress*

Presented by Name to be advised - Huntress

As cyber attacks grow more targeted and relentless, MSPs remain on the front line defending small and medium businesses. This session explores key findings from the Huntress 2025 Cyber Threat Report, highlighting emerging attack trends, real-world incident data, and tactics adversaries are using to bypass traditional security defences. Attendees gain practical insights to strengthen client security posture and stay ahead of evolving threats.

10:35 Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress*
Presented by Name to be advised - Huntress

Your MSP Automation Playbook: 10 Minutes to Internal Efficiency and Sellable Services*

Presented by Name to be advised - NinjaOne

This session introduces an automation playbook designed specifically for MSPs. It demonstrates how endpoint management automation can improve internal operational efficiency while also creating new revenue opportunities by packaging automation capabilities as client-facing services. The presentation highlights practical use cases where MSPs can streamline processes, reduce manual work, and deliver measurable value to customers using automation.

10:50 Your MSP Automation Playbook: 10 Minutes to Internal Efficiency and Sellable Services*
Presented by Name to be advised - NinjaOne

Title to be advised

Presented by Name to be advised - ManageEngine

The abstract for this presentation is not yet available.

11:00 Title to be advised
Presented by Name to be advised - ManageEngine

Turning security demand into profit: automating protection for MSP success*

Presented by Name to be advised - Hornetsecurity

Security demand is growing faster than MSP margins, as customers expect reliable protection across email, cloud and hybrid environments without absorbing the operational complexity. The session explores how MSPs can turn that pressure into advantage by using automation and layered threat intelligence to simplify security operations and reduce manual effort. Rather than managing tools in isolation, it focuses on embedding protection into repeatable processes that scale. Attendees will walk away with practical frameworks for building efficient security delivery models that strengthen service consistency, create differentiation in competitive markets and unlock new revenue opportunities - all without increasing headcount.

11:10 Turning security demand into profit: automating protection for MSP success*
Presented by Name to be advised - Hornetsecurity
11:20 Networking Coffee Break
11:40 Conference Welcome Back

The Benelux MSP Market – Navigating Regional Growth Opportunities

Panel includes Huntress, Hornetsecurity, ManageEngine, and NinjaOne

The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.

Name to be advised

Huntress

Name to be advised

Hornetsecurity

Name to be advised

ManageEngine

Name to be advised

NinjaOne

11:45 PANEL SESSION
The Benelux MSP Market – Navigating Regional Growth Opportunities
The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.
Huntress, Hornetsecurity, ManageEngine, and NinjaOne

From alert overload to clear visibility: smarter monitoring for MSPs*

Presented by Jonas Dieterle - Checkmk GmbH

Customer environments now span hybrid cloud, on-prem and edge infrastructure. As those environments expand, so do the number of devices, the volume of data and the volume of alerts. Often there are simply too many to manage effectively. This session looks at how unified monitoring and smarter alerting can cut through the noise. It focuses on reducing unnecessary alerts, improving response times and giving MSP teams clearer visibility over growing estates. Instead of adding more tools or more complexity, the discussion explores practical ways to consolidate monitoring, simplify workflows and strengthen operational control so service delivery becomes more reliable and easier to scale.

12:15 From alert overload to clear visibility: smarter monitoring for MSPs*
Presented by Jonas Dieterle - Checkmk GmbH

From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity

Presented by Harm van Koppen - Opentext

The abstract for this presentation is not yet available.

12:25 From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity
Presented by Harm van Koppen - Opentext

How VMware environments are evolving with cloud-native infrastructure*

Presented by Satnam Johal - Platform9

As organisations reassess VMware-based environments, many are exploring how to reduce complexity and better support cloud-native workloads. This session examines practical approaches to modernisation in hybrid and on-prem environments without large-scale disruption. The session will explore how Kubernetes is being used as a standard layer across infrastructure to improve consistency, enable automation, and support self-service operations. Attendees will gain a clear view of the trade-offs involved in evolving beyond traditional virtualisation, and the key patterns MSPs and enterprises are using to build more standardised, cloud-ready infrastructure platforms.

12:35 How VMware environments are evolving with cloud-native infrastructure*
Presented by Satnam Johal - Platform9

Title to be advised

Presented by Name to be advised - Park Place Technologies

The abstract for this presentation is not yet available.

12:45 Title to be advised
Presented by Name to be advised - Park Place Technologies

Operational Strategy – Building a Stronger MSP Organisation

Panel includes Opentext, Checkmk GmbH, Park Place Technologies, and Platform9

Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.

Harm van Koppen

Opentext

Jonas Dieterle

Senior Product Marketing Manager

Checkmk GmbH

Name to be advised

Park Place Technologies

Satnam Johal

Senior Solutions Architect

Platform9

12:55 PANEL SESSION
Operational Strategy – Building a Stronger MSP Organisation
Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.
Opentext, Checkmk GmbH, Park Place Technologies, and Platform9
13:25 Networking Lunch
14:30 Conference Welcome Back
14:35 Prize Giving

Flip the script!

Presented by Karl Meesters

His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?

14:40 KEYNOTE
Flip the script!
Presented by Karl Meesters
His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?
15:10 Conference Closing Remarks
15:15 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 19 May 2026 at 4:48am.

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