2026 Agenda

Transformation, Innovation and Differentiation

Across Europe, and particularly the Benelux region, 2026 is a time when organisations are looking to use technology to transform their operations, innovate in product development and services and differentiate themselves from their competitors.

Thus, the Managed Services Summit Benelux 2026 will focus on how MSPs can help their customers achieve these three imperatives whilst at the same time ensuring they are able to provide these clients with the best-in-class security, cloud and collaboration services.

The Summit will address these highly critical issues in depth alongside discussing the development of remote and hybrid working, data privacy and compliance, and sustainable and green IT services.

In particular, this year's Summit will address issues within the MSPs own organisation such as Talent Management and Skill Development, building a first-class services environment and creating an innovative Cybersecurity practice.

Be stimulated, energised and inspired.

2026 Agenda

Tuesday 30th June 2026 starting at 09:00 Local Time
09:00 Event Registration, Networking & Welcome Refreshments
10:00 Conference Welcome

Leading through the ice: lessons from a day on the edge

Presented by Henk-Jan Geel

In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

10:05 KEYNOTE
Leading through the ice: lessons from a day on the edge
Presented by Henk-Jan Geel
In this inspiring keynote, polar guide Henk-Jan Geel charts the course of a single expedition day, from the first steps across frozen terrain to the final push towards camp. Through vivid storytelling, he reveals how meticulous preparation, resilience in the face of harsh conditions, and decisive leadership shape success. His journey becomes a powerful metaphor for business and life, showing how courage, teamwork and mental strength enable leaders to navigate uncertainty and reach their goals.

Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress*

Presented by Name to be advised - Huntress

As cyber attacks grow more targeted and relentless, MSPs remain on the front line defending small and medium businesses. This session explores key findings from the Huntress 2025 Cyber Threat Report, highlighting emerging attack trends, real-world incident data, and tactics adversaries are using to bypass traditional security defences. Attendees gain practical insights to strengthen client security posture and stay ahead of evolving threats.

10:35 Inside the 2025 Cyber Threat Landscape: Key Insights from Huntress*
Presented by Name to be advised - Huntress

Vulnerabilities and Patching: Achieving Security and Stability in the Age of AI

Presented by Joey Pezaro - NinjaOne

The abstract for this presentation is not yet available.

10:50 Vulnerabilities and Patching: Achieving Security and Stability in the Age of AI
Presented by Joey Pezaro - NinjaOne

AI-Powered MSP Operations: Turning RMM, PSA & SIEM Into a Unified Security Advantage

Presented by Nisha Balajee - ManageEngine

As client environments grow more complex and cyber threats more targeted, the gap between reactive and proactive service delivery is becoming a commercial dividing line for MSPs. This session takes a grounded look at how AI is reshaping RMM, PSA, and SIEM in managed security operations today — where it is delivering real operational value, how integrated platforms reduce the burden on lean teams, and what this means for service quality and client retention. Drawing on ManageEngine's experience with MSP and MSSP partners across the Benelux, this session offers practical perspective for service providers building a more scalable and competitive security practice.

11:00 AI-Powered MSP Operations: Turning RMM, PSA & SIEM Into a Unified Security Advantage
Presented by Nisha Balajee - ManageEngine

Turning security demand into profit: automating protection for MSP success*

Presented by Monica Naida - Hornetsecurity

Security demand is growing faster than MSP margins, as customers expect reliable protection across email, cloud and hybrid environments without absorbing the operational complexity. The session explores how MSPs can turn that pressure into advantage by using automation and layered threat intelligence to simplify security operations and reduce manual effort. Rather than managing tools in isolation, it focuses on embedding protection into repeatable processes that scale. Attendees will walk away with practical frameworks for building efficient security delivery models that strengthen service consistency, create differentiation in competitive markets and unlock new revenue opportunities - all without increasing headcount.

11:10 Turning security demand into profit: automating protection for MSP success*
Presented by Monica Naida - Hornetsecurity
11:20 Networking Coffee Break
11:40 Conference Welcome Back

The Benelux MSP Market – Navigating Regional Growth Opportunities

Panel includes TrendAI, NinjaOne, Hornetsecurity, Huntress, and ManageEngine

The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.

Jacky Polak

Channel Director

TrendAI

Joey Pezaro

Senior Account Executive

NinjaOne

Monica Naida

Partner Account Manager

Hornetsecurity

Name to be advised

Huntress

Nisha Balajee

Solutions Marketing Manager

ManageEngine

11:45 PANEL SESSION
The Benelux MSP Market – Navigating Regional Growth Opportunities
The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.
TrendAI, NinjaOne, Hornetsecurity, Huntress, and ManageEngine

Monitor 100 Clients, Not 100 Dashboards

Presented by Jonas Dieterle - Checkmk GmbH

Every new client means another environment to learn, another dashboard to check, another set of thresholds to tune. At scale, your engineers spend more time configuring monitoring than responding to what it finds. This session covers how MSPs can build a monitoring practice that flexes across on-prem, cloud, hybrid, and network environments without forcing every client into the same box. We'll walk through auto-discovery, rule-based configuration, and hierarchical structuring that shrink client onboarding from days to hours – and how to design alerting, tenancy, and client-facing visibility so the whole thing stays maintainable at 50 or 100 accounts. Walk away with a practical framework for monitoring that scales with your business without proportionally scaling your headcount.

12:25 Monitor 100 Clients, Not 100 Dashboards
Presented by Jonas Dieterle - Checkmk GmbH

From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity

Presented by Harm van Koppen - Opentext

The abstract for this presentation is not yet available.

12:35 From Track Walls to Firewalls: What Rally Racing Can Teach Us About Cybersecurity
Presented by Harm van Koppen - Opentext

Europe's €100B Sovereignty Opportunity: How to Turn this Inflection Moment Into Your Growth Engine

Presented by Satnam Johal - Platform9

Broadcom's acquisition didn't just disrupt pricing. It exposed what every EMEA Service Provider already knew. With the March 2027 deadline looming, SPs who treat this as a migration project will solve a problem. Those who treat it as a platform decision to build genuine data sovereignty and AI readiness will build a business. This session explores how to make that shift without disrupting your engineers, your customers, or your margins. It examines the architectural principles that prevent the next platform from becoming the next VMware, and the SP playbook for new revenue lines. Same operations, same workflows, same skills, while opening the door to sovereignty and private AI on day 180. Familiar today. Future-ready tomorrow. Your Cloud. Your Rules.

12:45 Europe's €100B Sovereignty Opportunity: How to Turn this Inflection Moment Into Your Growth Engine
Presented by Satnam Johal - Platform9

Title to be advised

Presented by Name to be advised - Park Place Technologies

The abstract for this presentation is not yet available.

12:55 Title to be advised
Presented by Name to be advised - Park Place Technologies

Title to be advised

Presented by Jacky Polak - TrendAI

The abstract for this presentation is not yet available.

13:05 Title to be advised
Presented by Jacky Polak - TrendAI

Operational Strategy – Building a Stronger MSP Organisation

Panel includes Opentext, Checkmk GmbH, Park Place Technologies, and Platform9

Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.

Harm van Koppen

Opentext

Jonas Dieterle

Senior Product Marketing Manager

Checkmk GmbH

Name to be advised

Park Place Technologies

Satnam Johal

Senior Solutions Architect

Platform9

13:15 PANEL SESSION
Operational Strategy – Building a Stronger MSP Organisation
Operational maturity is increasingly becoming a defining factor in MSP success. Providers that can deliver consistent service, manage costs effectively and maintain strong customer relationships are better positioned to grow sustainably. This panel focuses on the internal structures and strategies that enable MSPs to operate efficiently. Panellists will discuss how organisations can build strong operational frameworks that support both technical delivery and commercial growth. Topics will include workforce development, service portfolio design and aligning sales and technical teams around shared objectives. MSPs must also balance the need for innovation with operational discipline, ensuring that new services can be delivered reliably and profitably. The discussion will also explore how MSPs can leverage automation and modern management platforms to reduce operational complexity and improve service consistency. By sharing lessons learned from their own organisations, panellists will provide attendees with actionable insights into how MSPs can strengthen their operational foundations and position themselves for long-term success.
Opentext, Checkmk GmbH, Park Place Technologies, and Platform9
13:50 Networking Lunch
14:50 Conference Welcome Back
14:55 Prize Giving

Flip the script!

Presented by Karl Meesters

His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?

15:00 KEYNOTE
Flip the script!
Presented by Karl Meesters
His keynotes explore resilience, growth, and how we deal with limitations — both real and perceived — always with a touch of humour. He invites you to flip the script on how we think about challenges. What if our biggest limitations — real or perceived — were not obstacles, but the starting point for unexpected growth — a path to opportunities we never saw coming?
15:30 Conference Closing Remarks
15:35 Networking Drinks Reception
Presentation times and order are subject to change. This agenda was last updated on 28 May 2026 at 4:56pm.

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