PRESENTATION

The power of proactive protection in a world of evolving threats

Cybercriminals are constantly evolving their tactics, but are MSPs evolving their approach to security fast enough? As attacks become more sophisticated and customer environments increasingly complex, relying on detection and response alone is no longer enough. In this session, Bitdefender examines how proactive cybersecurity is reshaping the security landscape for MSPs. Discover how a prevention-first approach, underpinned by behavioural intelligence and attack surface reduction, can help MSPs anticipate threats, reduce customer exposure and build more resilient security services.

Mark Olding

Bitdefender

Mark Olding is a passionate cybersecurity professional with deep expertise in Channel Enablement, Endpoint Security, Email Security, and Threat Protection. As a MSP Product Specialist at Bitdefender, he helps partners stay ahead of evolving threats through cutting-edge MDR and threat intelligence solutions.Known for his engaging public speaking and impactful partner training sessions, Mark brings complex cybersecurity topics to life — empowering MSPs and channel partners to build stronger, smarter security practices.Before joining Bitdefender, Mark worked as a Channel Sales Engineer at Mimecast, driving MSP and distribution enablement for multilayered email security and human risk management. He’s also held senior presales roles at Sophos, Kaspersky, and Symantec, helping organizations and partners elevate their cyber resilience through endpoint, XDR, and cloud security innovation.